Talking About What Is Behind Common Personal Injury Lawyer Marketing Tactics
As a personal injury lawyer in Louisville, Kentucky, I want to break down some common marketing tactics you see in lawyer advertisements. Let’s examine what these claims really mean.
Size Claims “This is a big big big Law Firm” Being bigger doesn’t necessarily translate to better service. Would you want the biggest hospital or the best doctor? Size alone shouldn’t be your deciding factor.
No Fee Guarantees “No fee guarantee” is standard practice in personal injury law. All personal injury firms work on contingency, though rates may vary. There’s nothing unique about this promise.
Award Claims One of my favorites – “I’m an award-winning lawyer.” Here’s the truth: I receive weekly emails offering to “award” me titles if I pay for them. These purchased accolades hardly reflect actual expertise or success.
The Big Check Illusion When lawyers show “big checks” in advertisements (myself included), remember: the displayed amount differs from what clients actually receive. What matters most is the final amount going into the client’s pocket at the end of the day.
Being transparent about these marketing tactics helps potential clients make more informed decisions when choosing legal representation.
